Getting Ready for London Fashion Week!

 

With London Fashion Week being just a short while ahead of us, fashion brands are intensifying their preparations. It wouldn’t be a real LFW without jitters and stress as well as excitement and thrills. So how did we get ready for the day of our show?

 

For this season, we have chosen to present our new collection in a more intimate setting, instead of a catwalk show which we did last year. During the presentation, guests will be invited to walk around and observe the designs closely, as well as have a chat with our designer.

 

We’ve kicked off the preparations with the model castings. After seeing many beautiful faces, we had to narrow it down to the final ones, which wasn’t an easy task.

 

Photo by Michaela Nagyidaiova (top), Video by Katrina Swee

 

Then came the hair and makeup tests. After using tons of hair gel and layers of foundation, we finally decided the hair and makeup style we were going to go for. Big thank you to our sponsors - the session team of John Frieda, product sponsor KeraStraight, and makeup sponsor AOFM.

Video by Katrina Swee

Photo by Jung Woong Choi (bottom)

 

Another essential part of the preparation – the lookbook shoot for our A/W17 collection. It was shot in our very own atelier, where all the creativity happens. We hope to show you a vivid portrait of an independent label with our team behind the dazzling lights.

 

Photo by Photo by Michaela Nagyidaiova (top), Hasan Bitirim (bottom)

 

Stay tuned, we will keep you updated with our latest news from London Fashion Week!

 

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