Privacy Policy

At JUDY WU, we want to make you aware of some changes we have made to our policies.

To give you more control over your personal data and how you are contacted the new General Data Protection Regulations (GDPR) have come into force.

We've updated our Privacy Policy ahead of these changes to be clear, honest and better explain how and why we collect your personal information.

You don’t need to do anything. Nevertheless, we would like to invite you to take a moment to look through these changes.


This Privacy Notice explains the types of personal data we may collect about you when you interact with us. It also explains how we store and handle that data and keep it safe.

  1. Who we are and what we do

JUDY WU is a fashion brand. We can be contacted at JUDY WU LTD on +44 20 3742 0827 or by sending an email to

  1. The first point of contact for data protection 

If you have any concerns or queries about our data protection procedures, please contact Judy Wu on +44 20 3742 0827

  1. Why we process data

We want your experience with us to be a happy and smooth process from the moment you click to browse our website. As such, we do require the following personal details from you to help us such as your name, payment details and telephone number. Please be assured that we do not pass these details to anyone else outside of our company and that your security is taken very seriously here at JUDY WU.  

If you are one of our service providers, then we process your data and finance details as part of our on going working relationship.

  1. Legal bases for processing your data including any explanation of legitimate interests

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data. Some of these reasons, set out below, are the bases we have for processing your personal data:


In specific situations, we can collect and process your data with your consent. For example, when you opt in to receive exclusive email offers.

When collecting your personal data, we always make it clear to you which data is necessary in connection with a particular service.

Contractual obligations

In certain circumstances, we need your personal data to comply with our contractual obligations.

We need to collect and retain your contact details, so we can, for example:

  • Deliver our service,
  • To enter into contract with you to supply us with our services

Legal obligations

If the law requires us to, we may need to collect and process your data.  

For example, we are obliged to retain certain information for HMRC tax and accounting purposes or to comply with other legislative provisions.

Legitimate interest

In particular circumstances, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

For example, we retain customer and supplier information for six years beyond the contract period, in order to maintain a good working relationship with these individuals.

If you are a client, we may also use your address details to send you direct marketing information by post or email, telling you about our latest products and promotions that we think might interest you, based on our previous dealings.

  1. When we collect data

This could be an enquiry, subscription, or through consultation discussions.

Phone or email

If you make an enquiry or order over the phone or by email, we will use the details you give us to process your payment and confirm your order. These details will be your name, addresses, phone number and payment details.

This data is only seen by the company; we do not pass it on to anyone else. 

  1. What data we collect
  • Contact information including: name, address, phone number and email address
  • When you place an order on our website, you can choose to either input your bank details, or pay via PayPal.
  • When you place an order over the phone or by email, we will process your payment.

To help maintain and optimize the performance of our website, we also collect your IP address and standard internet log information through the use of Cookies. We do this to find out things such as the number of visitors to the various parts of the website.

  1. How we use your personal data
  • We process data to enable us to process customer orders and deliver these to the correct addresses
  • Your bank details will only be used when placing an order
  • We hold your telephone number and addresses so that we can contact you via phone, post or email regarding the products and promotions that we think you might be interested in, based on our dealings with you and for consultation discussions.
  1. How long we keep your personal data

Whenever we collect or process your personal data, we only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will be deleted completely. Some examples of our data retention periods:

Purchases and Services

When you place an order, we keep the personal data you give us for 6 years so that we can retain a good relationship with you should you need any further products or services, or have any future queries.


For individuals who are supplying us with a service, we retain your personal information for a period of 6 years so that we can, if necessary, contact you again and continue our business relationship with you.


We are aware of the need to maintain the correct and highest-level security when processing your personal information. We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way.

  1. Who we share your data with

We sometimes share your personal data with trusted third parties which act only on our instruction (known as “data processors”). 

Data processors might be, for example, 3rd party accounting apps or subcontractors.

Where we share information with these companies or individuals we make sure that they also keep your data secure and that they also protect your rights. To this end, we make sure that:

  • We provide only the information they need to perform their specific services.
  • If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

We sometimes also share your data with third parties for their own purposes (“joint controllers”) e.g. HMRC, accountants, legal advisors.

We will only do this in very specific circumstances, for example:

  • With your consent
  • Where we have a data sharing agreement in place with the other party
  • Where we are obliged to share the information for legal reasons
  1. Where your data is processed

We do not transfer data outside of the EEA.

From time to time we may pass personal data such as your name and email address to other services that we use to send out communications (both electronic and print).

However, your personal data will remain in the EU or countries considered by the EU to have equivalent policies such as Jersey, Guernsey, Switzerland, New Zealand and Canada. Companies based in the USA that have certified with the EU-US Privacy Shield programme are also considered to be permitted destinations by the EU (this includes popular US products like Gmail, DropBox and MailChimp).

  1. Your rights and who to contact

You have the following rights, which you can exercise free of charge:


The right to be provided with a copy of your personal data


The right to require us to correct any mistakes in your personal data

To be forgotten

The right to require us to delete your personal data, in certain situations

Restriction of processing

The right to require us to restrict processing of your personal data, in certain circumstances e.g. if you contest the accuracy of the data

Data portability

The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party, in certain situations

To object

The right to object:

at any time to your personal data being processed for direct marketing (including profiling);

in certain other situations to our continued processing of your personal data, e.g. processing carried out for the purpose of our legitimate interests.

Not to be subject to automated individual decision-making

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

If you would like to exercise any of those rights, please contact Judy Wu at JUDY WU on +44 20 3742 0827 or by email,


Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. You can do this by contacting

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. 

We will then stop processing your information unless we believe we have a legitimate overriding reason to continue processing.

Direct marketing 

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We will always comply with your request. To ask us to stop direct marketing please email us at

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. 

For us to check your identity, please:

  • Let us have enough information to identify you (e.g. your full name, address and customer/supplier number or order number, if applicable);
  • Let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
  • Let us know what right you want to exercise and the information to which your request relates.

If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act on your behalf.

If we choose not to action your request, we will explain to you the reasons for our refusal.

Your right to contact the ICO

We would hope that you will always raise any issues with us first, and that we will be able to resolve them to your satisfaction. However, if this isn’t possible then you always have a right to complain directly to the Information Commissioner’s Office (ICO) If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data.

You can contact them by calling 0303 123 1113 (local rate) or go online to  

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.

You also have the right to take to seek a judicial remedy.

Updates to this privacy notice

From time to time we will make changes to this Privacy Notice, for example, as the result of government regulation, new technologies, or other developments in data protection laws or privacy generally. You should check our website periodically to view the most up-to-date Privacy Notice. This privacy notice was last updated on 25 May 2018.